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I recently read Brendon Burchard’s book The Charge: Activating The 10 Human Drives that Make You Feel Alive.
(Which is a fantastic book on personal development, by the way. It’s THE successor to Tony Robbins’ 1987 bestseller, Unlimited Power.) While the book goes deep into psychology and physiology, I noticed that one of the elements from the book was also pretty darn powerful in helping to make a person famous in their field.
In the book, Brendon gives great advice to create a stronger, more authentic connection – and that’s to focus on this one thing.
What do celebrities have that regular people don’t? (Besides marquee names, personal assistants and papparazzi stalking their every move.) They have presence. When a celebrity enters a room, all eyes turn to them.
It’s not just movie stars – people who’ve met Bill Clinton or George W. Bush remark on one similar characteristic. Both of these guys ooze charisma and create instant rapport with a handshake.
Being able to turn that quality on? Incredibly useful in a personality and expertise-driven business. You’ve heard the phrase, “people do business with people they like.” Absolutely true! Our brain will even work overtime to come up with “logical” reasons to justify hiring the person or business that we just plain like better.
There’s no magic formula to amping up your likeability factor, but there is one simple idea to focus on whenever you’re in a conversation that’ll create a stronger and more authentic connection with people. (Which ahem, actually makes them like you more.)
The best part? It’s easy to do. And if you’re not already doing it naturally, you can build this skill through focus and practice.
Watch the quick video below to see what I’m talking about:
Your fame boosting assignment:
In every business encounter you have this week, focus on your presence. Mentally rate yourself from 1 to 10, according to the level of presence you feel. Then, consciously try to raise it two levels.