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You’ve heard the advice that if you want to be tops in your field, you’re supposed to keep close tabs on everything that’s happening. But, honestly, who has the time to surf the web all day, bouncing from blog to news site and back again? There’s a shortcut that you can use to be “in…

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When someone lands on your website to check out your business and services, how much time do you have to grab their attention and position yourself as the “go to” expert in your field? Not much, you say. How about 9 seconds? Scary, right? At the Content Marketing World conference, the uber-smart Sally Hogshead (yes…

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Last week I met a business coach at a networking event. As we started chatting, I immediately called up my mental rolodex, ready to start the search for a good match. “What’s your specialty? Do you coach businesses or individuals?” I asked. Him: “I coach everyone.” Me: “Really? Any type of business? You don’t have…

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