Famous in your field: your website's About page is o

If you’re like me, you’re kind of a cyber stalker. You meet someone new; you Google their name to see what they’ve done, what connections and common touch points you might have. (No? Just me?) When it comes to your own name, do you know what other people see?  Go ahead. Google your name right…

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Man standing over cityscape, arms spread

You’ve heard the advice that if you want to be tops in your field, you’re supposed to keep close tabs on everything that’s happening. But, honestly, who has the time to surf the web all day, bouncing from blog to news site and back again? There’s a shortcut that you can use to be “in…

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When someone lands on your website to check out your business and services, how much time do you have to grab their attention and position yourself as the “go to” expert in your field? Not much, you say. How about 9 seconds? Scary, right? At the Content Marketing World conference, the uber-smart Sally Hogshead (yes…

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