When someone lands on your website to check out your business and services, how much time do you have to grab their attention and position yourself as the “go to” expert in your field? Not much, you say. How about 9 seconds? Scary, right? At the Content Marketing World conference, the uber-smart Sally Hogshead (yes…

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Welcome to Famous in Your Field! Here’s your free weekly tip to boost your fame factor. This week’s tip is all about spreading good will, using LinkedIn. You know all about LinkedIn, right? And you’re using it to market yourself and your business, right? While LinkedIn might look like a social networking pygmy at only…

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CONGRATULATIONS! You were just quoted in The New York Times/O Magazine/Wall Street Journal/Inc (insert your scream-worthy publication here.) Now what? You might have been expecting that interview to open up the floodgates for your business, but then…crickets, baby. Nada. (Sure, your mom saw it and she’s telling all her friends, but where are the clients?)…

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